Stop guessing. Know exactly why you win and lose deals and what to do about it.
Insights so fast you'll get them during our kickoff meeting. Based on call logs and CRM data, we will help you find the insights you need to rescue the quarter and build momentum for the future.
Trusted by growth-stage SaaS leaders who refuse to wait months for answers.
Bad quarters don't come from nowhere—they come from fuzzy feedback loops.
Your "insights" arrive after the quarter is already lost.
Pipeline reviews are anecdote-driven echo chambers.
Teams can't make decisions because no one sees the patterns.
WinLoss.ai turns the data you already own into a playbook you can act on this week.
Squeeze intel from every conversation
Mine Gong and CRM data automatically.
Our software process every deal from last quarter to surface buyer triggers, objections, competitor mentions, and sales-execution gaps—no new interviews, no extra admin work.
Spot the patterns you can control
Spot the signal, skip the noise.
Rather than handing off a report, our team will help yours take action. By identifying product, marketing, and sales causes of churned deals and low win rates, we will shos you where you're under-performing and where you're already on par. Focus scarce enablement dollars where they will have the highest impact.
Close the loop fast
Turn insights into quota-crushing moves.
Action frameworks, live workshops, and experiment scorecards help Sales, Product, and Marketing execute quick wins today while shaping roadmap and messaging for tomorrow.
Ready to rescue this quarter?
Book a 20-minute walkthrough and get your first insight in the call.
About Our Team
Meet the experts behind WinLoss.ai who help growth-stage SaaS companies unlock their revenue potential.
Eric White
I have a background in software development, product strategy, and entrepreneurship. Since 2016, I’ve run a customer insights studio helping companies put buyer insights to work for growth.
Rene Bastijans
Seasoned Growth Researcher and Product Manager helping B2B SaaS teams build, market, and sell products. I turn customer and market insights into strategies that drive adoption, sales, and lasting business growth.